80 pubblicazioni classificate nel seguente modo:

Evaluation of Growth Performance and Environmental Impact of Hermetia illucens Larvae Reared on Coffee Silverskins Enriched with Schizochytrium limacinum or Isochrysis galbana Microalgae
ANIMALS
Autore/i: Ruschioni, Sara; Duca, Daniele; Tulli, Francesca; Zarantoniello, Matteo; Cardinaletti, Gloriana; Corsi, Lorenzo; Olivotto, Ike; Basili, Danilo; Naspetti, Simona; Truzzi, Cristina; Isidoro, Nunzio; Riolo, Paola
Classificazione: 1 Contributo su Rivista
Abstract: Hermetia illucens is a promising insect due to its ability to convert low-value substrates as food chain by-products into highly nutritious feed. Its feeding and nutrition are important issues. The aim of this work was to investigate the effect of different substrates consisting of coffee silverskin, a by-product of the roasting process, enriched with different inclusions of microalgae (5%, 10%, 20%, and 25%), Schizochytrium limacinum, and Isochrysis galbana, combined with the assessment of environmental sustainability by LCA. In general, the addition of microalgae led to an increase in larval growth performance due to the higher content of protein and lipids, although S. limacinum showed the best results with respect to larvae fed with coffee silverskin enriched with I. galbana. A higher prepupal weight was observed in larvae fed with 10%, 20%, and 25% S. limacinum; shorter development times in larvae fed with 25% of both S. limacinum and I. galbana; and a higher growth rate in larvae fed with 25% S. limacinum. The 10% S. limacinum inclusion was only slightly different from the higher inclusions. Furthermore, 10% of S. limacinum achieved the best waste reduction index. The greater the inclusion of microalgae, the greater the environmental impact of larval production. Therefore, the addition of 10% S. limacinum appears to be the best compromise for larval rearing, especially considering that a higher inclusion of microalgae did not yield additional benefits in terms of the nutritional value of H. illucens prepupae.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/327351

Message in a Bottle: An Exploratory Study on the Role of Wine-Bottle Design in Capturing Consumer Attention
BEVERAGES
Autore/i: Ozturk, E; Kilic, B; Dudinskaya, Ec; Naspetti, S; Solfanelli, F; Zanoli, R
Classificazione: 1 Contributo su Rivista
Abstract: This study aims to investigate the influence of wine-bottle design and the position of labels on consumers' visual attention in digital contexts. Two within-subjects experiments combined with implicit eye-tracking measures were implemented in Italy. The visual attention of twenty-four participants was measured using areas of interest metrics while being asked to view two differently shaped bottles in three orientations. Subsequently, four examples of each bottle type were displayed, positioning an organic logo in different areas. Attention and interest measures were captured and analysed using a factorial repeated-measures ANOVA. The results show that the shoulder is the bottle's first and most fixated part. Significant differences in participants' attention and interest were found according to the interaction of bottle type and bottle part, as well as bottle part and orientation. Furthermore, exploring the inclusion of an organic logo on different bottle parts provided consistent results. Wine producers and marketers could benefit from bottle anatomy and morphology to identify the best place to display essential information to capture the consumer's visual attention and interest.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/322451

The role of eco-labels in making environmentally friendly choices: an eye-tracking study on aquaculture products with Italian consumers
SUSTAINABILITY
Autore/i: Proi, Migena; CUBERO DUDINSKAYA, Emilia; Naspetti, Simona; Ozturk, Emel; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Eco-labels are crucial in helping consumers make sustainable food choices. However, previous literature has shown that eco-labels lack visibility and, frequently, are not easy for consumers to see. The main goal of the present study was to analyse the influence of aquaculture eco-labels’ visual elements—size and saliency—on consumers’ visual attention and choice. The study uses an eye-tracking methodology, together with a choice experiment and a semiotic analysis. A word association (WA) task was used to explore how each eco-label’s graphic design influenced consumers’ perceptions. Sixty-one consumers’ eye movements were tracked while choosing smoked salmon and seabass products carrying different eco-labels. The results showed that size and saliency largely influence visual attention. The choice of aquaculture products was influenced only by the size of the eco-labels. According to the WA task, the shape, the symbols and the language in which the claim was written influenced consumers’ preferences. The findings contribute to marketing and food research, suggesting which visual elements should be considered to increase consumers’ interest in eco-labels.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/313427

Estimating preferences for Mediterranean deep-sea ecosystem services: A discrete choice experiment
MARINE POLICY
Autore/i: Carlesi, L.; Cubero Dudinskaya, E.; Danovaro, R.; D'Onghia, G.; Mandolesi, S.; Naspetti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: The deep sea represents Earth’s largest (but least explored) biome. It is increasingly affected by anthropogenic stressors and climate change, which threaten the provision of essential ecosystem services. The monetary value of these benefits has rarely been assessed. High biodiversity is hosted in the deep sea and, more generally, in the oceans. This paper uses a hypothetical choice experiment to investigate Italian households’ preferences for deep-sea ecosystem services. The data show wide heterogeneity of the preferences for preserving the Mediterranean deep sea. Many respondents indicate that they would refuse to pay to support the protection of biodiversity and scientific research in this remote and unfamiliar environment. Overall, global warming was of little concern for most respondents, who would not be willing to pay to limit the increase in global temperatures. High income and formal education positively influenced the willingness of the respondents to donate to Non-Governmental Organization’s initiatives to support the Mediterranean deep sea. Deep-water corals appear more ‘charismatic’ to respondents than submarine canyons among deep-sea habitats.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/328377

Switching to bio-based packaging for organic products: supply chain actors’ perspectives
ORGANIC AGRICULTURE
Autore/i: Mandolesi, S.; Kilic, B.; Naspetti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: The use of fossil-based plastics used for packing organic foods is under the lens of the organic movement because of the contrast with the organic farming principles and its negative impact on the environment. Bioplastics, which can be bio-based and biodegradable, are a promising solution to address the various issues, i.e. social and environmental, caused by the intense use of conventional plastics. Nevertheless, using bioplastics as a more sustainable solution in the food packaging industry is still controversial. It involves a variety of opinions, consensus, and disagreements among food supply chain actors. The present study investigated stakeholders’ viewpoints regarding the acceptance of bio-based packaging in the Italian organic food supply chain. Individual perspectives from a selected group of organic stakeholders (producers, distributors, and researchers) were captured by applying the Q methodology. Two relevant divergent views were identified, as well as consensus agreements. The study shows how Q methodology can effectively discover the most relevant viewpoints about an emerging topic.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/325491

Exploring edible insects’ acceptance through subjective perceptions: a visual Q study
JOURNAL OF INSECTS AS FOOD AND FEED
Autore/i: Mandolesi, S.; Naspetti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: The practice of eating insects, known as entomophagy, is part of a regular diet for millions of people in Asia, Latin America and Africa. However, the use of insects as food is relatively new in Western countries. The present paper explores the willingness to adopt edible insects as food among Italian consumers using Q methodology. A sample of ‘experts’ (e.g. entomologists) and ‘non-experts’ (e.g. students and other researchers) formed the participant sample (P sample). Participants were asked to rank-order a set of 36 images of food dishes prepared using insects (Q sample). Results showed that visual appearance plays an important role in influencing consumers acceptance of insects as food. The Q analysis identified three distinct viewpoints or consumer profiles: Factor 1 ‘The Traditionalist’; Factor 2 ‘The Fast Food Addicted’; and Factor 3 ‘The Insectivore’. This study confirms that visible insects in food may be problematic for the more traditional viewpoint, while results for the other two factors identify possible avenues for better communicating insect-based food.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/301973

Assessing Consumer Willingness to Pay for Nutritional Information Using a Dietary App
NUTRIENTS
Autore/i: Sadrmousavigargari, Seyyedehsara; Cubero Dudinskaya, Emilia; Mandolesi, Serena; Naspetti, Simona; Mojaverian, Seyed Mojtaba; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: A healthy society is the foundation of development in every country, and one way to achieve a healthy society is to promote healthy nutrition. An unbalanced diet is one of the leading causes of noncommunicable diseases globally. If food was correctly selected and correctly consumed, both the problems of overeating and lack of nutrition could be largely solved while also decreasing public health costs. Interventions such as presenting necessary information and warning labels would help consumers make better food choices. Hence, providing nutritional information to consumers becomes essential. The present study investigates the importance of nutrition information labels on consumers’ preferences by estimating their willingness to pay for features and information provided by a dietary software program (app). An application can easily display the information to the consumers and help them make informed food choices. A discrete choice experiment investigated consumers’ preferences and willingness to pay to receive nutritional information. Mixed multinomial logit and latent class analysis were applied. The results showed the existence of heterogeneity in consumer preferences for different nutritional information provided by the application. Consumers are willing to pay more for salt and fat alerts. The results of this study allow for the analysis of consumers’ interest in nutritional information. Such results are essential for the industry for future investments in similar applications that potentially could help consumers make better informed choices.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/308588

Exploring Visitors’ Visual Behavior Using Eye-Tracking: The Case of the “Studiolo Del Duca”
JOURNAL OF IMAGING
Autore/i: Mandolesi, S.; Gambelli, D.; Naspetti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: Although the understanding of cognitive disciplines has progressed, we know relatively little about how the human brain perceives art. Thanks to the growing interest in visual perception, eye-tracking technology has been increasingly used for studying the interaction between individuals and artworks. In this study, eye-tracking was used to provide insights into non-expert visitors’ visual behaviour as they move freely in the historical room of the “Studiolo del Duca” of the Ducal Palace in Urbino, Italy. Visitors looked for an average of almost two minutes. This study revealed which parts of the artefact captured visitors’ attention and also gives interesting information about the main patterns of fruition.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/295263

Freedom of Choice—Organic Consumers’ Discourses on New Plant Breeding Techniques
SUSTAINABILITY
Autore/i: Mandolesi, Serena; Cubero Dudinskaya, Emilia; Naspetti, Simona; Solfanelli, Francesco; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: In recent years, there have been significant developments in biotechnology, specifically regarding New Plant Breeding Techniques (NPBTs). Such advancements have been driven by the need to develop improved and more sustainable crops while reducing pesticides and fertilisers. NPBTs include a heterogeneous group of methods that allow performing plant mutations more precisely than in genetically modified (GM) technologies, saving time and effort. Although some experts consider NPBTs an opportunity for organic farming expansion, the European Court of Justice in 2018 pronounced against their use in organic farming since all plants obtained by NPBTs should follow the same regulations as Genetically Modified Organisms (GMOs). This study aims to understand consumers’ attitudes and viewpoints towards new breeding techniques. Focus groups and Q methodological approach were used to uncover consensus and divergence among organic consumers in seven selected European countries (Germany, Italy, Latvia, the Netherlands, Spain, Switzerland, United Kingdom). Results of qualitative studies suggest that organic consumers are generally hostile towards NPBTs in organic farming. Using Q methodology, three distinct factors were identified: the “Risk Averse”, the “Technological Optimists”, and the “Socially Concerned”. The results highlight that consumers’ subjective knowledge and understanding of NPBTs diverge from the discourse of NPBTs lobbyists and proponents.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/304639

Estimating Supply and Demand of Organic Seeds in Europe Using Survey Data and MI Techniques
SUSTAINABILITY
Autore/i: Solfanelli, F.; Ozturk, E.; Dudinskaya, E. C.; Mandolesi, S.; Orsini, S.; Messmer, M.; Naspetti, S.; Schaefer, F.; Winter, E.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/308622

Are They Careful Enough? Testing Consumers' Perception of Alternative Processing Technologies on the Quality of Organic Food
NUTRIENTS
Autore/i: Kilic, Busra; CUBERO DUDINSKAYA, Emilia; Proi, Migena; Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Given the increasing public interest in how ingredients are processed and the growing demand for organic food products, it is critical to understand consumers’ expectations about the process-related quality of organic products. Consumers perceive organic food to be nutritious, healthy, and either natural or less processed, as they are afraid of the loss of nutritional, organoleptic, and sensory properties of the food products. However, alternative food processing technologies might generate healthy and safe food options with nutritional quality properties. Simplified communication schemes might help to overcome this barrier for the consumer. The main objective of this study is to propose a working definition of “careful processing” for organic products and test its consistency through an experiment while being used to rate different processing methods by consumers. Results show that the proposed definition allows the consumer to consistently rate alternative processing technologies. Consumers tend to score alternative processing technologies such as pulsed electricfields and microwaves as less careful, supporting the idea that organic consumers want as little man-made interference in their food products as possible. Results show that a simple but effective definition of careful processing may help consumers to distinguish more organic food products from conventional ones, no matter which communication scheme is used.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/300344

X-reality technologies for museums: a comparative evaluation based on presence and visitors experience through user studies
JOURNAL OF CULTURAL HERITAGE
Autore/i: Leopardi, A.; Ceccacci, S.; Mengoni, M.; Naspetti, S.; Gambelli, D.; Ozturk, E.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: Virtual museum systems, based on different X-reality technologies, has begun to spread, as they represent decisive tools to promote exhibitions and reaching out to audiences. Although budgetary considerations have so far limited the choice of technologies a wide range of possible technological options are available today at low cost. This paper provides the results of an empirical study, with the aim to determine the most appropriate technologies to satisfy the visitors’ expectation and maximise their likelihood to repeat and recommend the experience. The study focuses on the comparison of the performance of five VM systems for visualise digital reproduction of archaeological finds, based on different technologies (i.e., PC desktop, holographic display, 3D stereoscopic projection, head mount-ed display and mobile Augmented Reality). The results provide useful insight for the development of VM systems, in order to maximize the visitor experience in terms of presence and ability to activate an experience economy perspective
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/285190

Consumer perception of sustainable practices in dairy production
AGRICULTURAL AND FOOD ECONOMICS
Autore/i: Naspetti, Simona; Mandolesi, Serena; Buysse, Jeroen; Latvala, Terhi; Nicholas, Phillipa; Padel, Susanne; Van Loo, Ellen J.; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Home-grown protein crops as an alternative to soya in dairy cattle meals, as well as other sustainable ethical-based practices, have been proposed to increase the sustainability of dairy production. Data on consumer acceptance of the three novel sustainable production strategies of ‘agroforestry’, ‘prolonged maternal feeding’ of young cattle and ‘alternative protein source’ were collected through an online survey on consumer in six European Union countries: Austria, Belgium, Denmark, Finland, Italy and the UK. Using Chen’s extended version of the Theory of Planned Behaviour model, the underlying model hypotheses on the attitudes and intentions of these consumers towards these production practices were tested, to establish the explanatory power of the model in the specific context of novel sustainable production strategies. Furthermore, the influence of gender and consumer ethical choices on their attitudes towards these innovative practices was also tested. These data show that ‘prolonged maternal feeding’ is the novel production practice that has the highest level of acceptance by consumers in all of these countries, with the least accepted practice as ‘alternative protein source’. Unexpectedly, increased availability of home-grown feed, which is grounded on both farmer and societal interests for higher input self-sufficiency and more sustainable production practices, was little appreciated by consumers, although their intentions appear to be dependent on their moral norms.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/287511

European Consumers’ Willingness to Pay for Red Meat Labelling Attributes
ANIMALS
Autore/i: Cubero Dudinskaya, Emilia; Naspetti, Simona; Arsenos, Georgios; Caramelle-Holtz, Emmanuelle; Latvala, Terhi; Martin-Collado, Daniel; Orsini, Stefano; Ozturk, Emel; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Food consumption in Europe is changing. Red meat consumption has been steadily decreasing in the past decades. The rising interest of consumers for healthier and more sustainable meat products provides red meat producers with the opportunity to differentiate their offers by ecolabels, origin and health claims. This international study analyses the European consumer preferences for red meat (beef, lamb and goat) in seven countries: Finland, France, Greece, Italy, Spain, Turkey and the United Kingdom. Through a choice experiment, 2900 responses were collected. Mixed multinomial logit models were estimated to identify heterogeneous preferences among consumers at the country level. The results indicate substantial differences between the most relevant attributes for the average consumer, as well as their willingness to pay for them in each country. Nevertheless, national origin and organic labels were highly valued in most countries.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/299788

Valorization of Foods: From Tradition to Innovation
The First Outstanding 50 Years of “Università Politecnica delle Marche”. Research Achievements in Life Sciences
Autore/i: Aquilanti, Lucia; Osimani, Andrea; Cardinali, Federica; Clementi, Francesca; Foligni, Roberta; Garofalo, Cristiana; Loreto, Nino; Mandolesi, Serena; Milanovic, Vesna; Mozzon, Massimo; Naspetti, Simona; Pasquini, Marina; Roncolini, Andrea; Ruschioni, Sara; Sabbatini, Riccardo; Solfanelli, Francesco; Trombetta, Maria Federica; Vairo, Daniela; Zanoli, Raffaele
Editore: Springer Nature Switzerland AG
Luogo di pubblicazione: Cham
Classificazione: 2 Contributo in Volume
Abstract: In western countries, modern consumers hold dual attitudes about food: on one hand, they have a genuine interest in food innovation, and on the other hand, they have a growing mistrust of industrial foods produced with cutting-edge technologies, which goes hand in hand with a desire to return to traditional food. Nevertheless, typical and traditional foods constitute a starting point for innovation and represent a legacy of inestimable value that must be preserved. Among traditional foods, those produced through fermentation processes represent the core of the human daily diet. In addition to these traditional foods, novel foods are emerging, including edible insects that are expected to attract a growing number of western consumers in the near future. Whether produced with innovative or traditional technologies, the full characterization of foods, including the compositional, microbiological, technological and marketing aspects, is a key element for either their valorization or their quality assurance.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/272751

Motivations and Barriers for Sheep and Goat Meat Consumption in Europe: A Means-End Chain Study
ANIMALS
Autore/i: Mandolesi, Serena; Naspetti, Simona; Arsenos, Georgios; Caramelle-Holtz, Emmanuelle; Latvala, Terhi; Martin-Collado, Daniel; Orsini, Stefano; Ozturk, Emel; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: This international study involving seven European countries (Italy, UK, Finland, France, Spain, Greece, Turkey) was conducted to explore the relevant reasons that affect both consumer and non-consumer perceptions of sheep and goat meat. Laddering and means-end chain theory were applied. The results indicate that consumers associate sheep and goat meat with a unique taste, authenticity and natural production, linked with values such as health and enjoyment of life. In contrast, non-consumers mainly feel disgusted when they think and feel about these meats, and do not associate any specific health benefits to their consumption, disliking their taste, odour and fat content. This study is based on qualitative research. Only analytical generalizations are possible, expanding the theory on what drives consumer behaviour when purchasing meat. No previous means-end chain studies are available in the literature regarding small ruminants' meat consumer preferences.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/287033

Using eye-tracking as an aid to design on-screen choice experiments
JOURNAL OF CHOICE MODELLING
Autore/i: Cubero Dudinskaya, E.; Naspetti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: Researchers using discrete choice experiments (DCE) are often faced with the difficult decision of selecting which are the key attributes that must be included into their analysis. Previous literature on methods for attribute selection is not particularly well documented, frequently leaving researchers with a wide choice of attributes that could lead to complex choice tasks. Moreover, selecting attributes that might be ignored by the respondents might generate biased results, especially if attribute non-attendance is not taken into consideration. In this paper, we offer a framework for the selection of key attributes using eye-tracking software. Our main objective is to investigate if eye movements during the completion of a choice experiment can provide additional information to select the attributes in designing a DCE. Pretesting the DCE by an on-screen survey tool and eye-tracking, we implemented three multinomial logit models (MNL) to compare the stated preferences of the respondents, the self-reported statements on non-attendance and their visual attention to each attribute. The eye-tracking data revealed that all respondents looked at most attributes for most of the time. However, attention is different from attendance. Results show that eye-tracking can be a complementary method to self-reported statements by providing key information for reducing task complexity and potential attribute non-attendance in designing a DCE (one from seven attributes was dropped).
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/287409

Organic Aquaculture: Economic, Market and Consumer Aspects
Organic Aquaculture
Autore/i: Gambelli, Danilo; Naspetti, Simona; Zander, Katrin; Zanoli, Raffaele
Editore: Springer Nature Switzerland
Luogo di pubblicazione: Cham
Classificazione: 2 Contributo in Volume
Abstract: This book addresses, reviews and evaluates key themes in organic aquaculture and is set out to show how these relate to the challenges and bottlenecks for a responsible organic aquaculture production in Europe. The key themes reflect the main challenges facing the organic aquaculture industry: guarantee and certification system, nutrition, reproduction, production system design and animal welfare. In addition, it assesses the impact of new and future potential development of new knowledge to update and modify the criteria and standards for organic aquaculture. Organic aquaculture is an alternative production approach driven by the growing interest in sustainable utilization of resources. It is rightly viewed as an important contributor to the economy and to the well-being and health of communities. This work will contribute to the scientific knowledge that needs to strengthen effective organic aquaculture. The collation of information on research and data will be of applied value to researchers, university students, end users and policy authorities in the EU and worldwide.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/266123

Effect of information on consumer preferences and willingness-to-pay for sparkling mock wines
BRITISH FOOD JOURNAL
Autore/i: Naspetti, S.; Alberti, F.; Mozzon, M.; Zingaretti, S.; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: Purpose: The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines. Design/methodology/approach: In a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions. Findings: The results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant. Research limitations/implications: Although limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings. Practical implications: Sparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines. Originality/value: The paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/276328

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, M.; Akgungor, S.; Borsellino, V.; Mauracher, C.; Naspetti, S.; Stanton, J. L.; Stranieri, S.
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/282331

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, M.; Akgüngör, S.; Borsellino, V.; Mauracher, C.; Naspetti, S.; Stanton, J. L.; Stranieri, S.; Drejerska, N.; Fiore, M.; Galati, A.; Gołȩbiewski, J.; Gasitashvili, Z.; Pellegrini, G.; Rana, R.; Zumburidze, O.
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/282330

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, M.; Akgungor, S.; Borsellino, V.; Mauracher, C.; Naspetti, S.; Stanton, J. L.; Stranieri, S.
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/282332

Lampaanlihaa ostavien ja ei-ostavien kuluttajien keskeiset ostopäätökseen vaikuttavat tekijät
SUOMEN MAATALOUSTIETEELLISEN SEURAN TIEDOTE NO 34
Autore/i: Latvala, Terhi; Mandolesi, Serena; Naspetti, Simona; Zanoli, Raffaele; Kause, Antti
Editore: Tikkurilan Paino Oy
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/265088

Consumer preferences and willingness to pay for organic sparkling mock wines
World Wine Symposium 2018
Autore/i: Naspetti, Simona; Alberti, Francesca; Mozzon, Massimo; Zanoli, Raffaele
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Abstract: Despite increasing demand for ‘lighter’ wines (Wilkinson and Jiranck, 2013), most studies report that consumers’ hedonic preferences and willingness to pay are positively related with alcohol content (Meillon et al., 2010a; Meillon et al., 2010b; Stasi et al., 2014). This study was carried out to explore the role of information on alcohol content, organic labelling and packaging on consumer preferences of non-alcoholic sparkling mock wines. In a two-step study, the consumer’s expectations and overall liking of two novel brands of organic mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment in a middle sized Italian university. In the first (qualitative) part of the study, twenty-six consumers were recruited in same proportions among drinkers and non-drinkers. In the second (quantitative) step, two hundred and forty consumers, recruited among students and PhD students, were assigned to two tasting groups of equal size: all were presented at least one brand of organic mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A labelled discrete choice model was fit to investigate consumer preference and WTP. Five attributes were selected to describe the beverages: beverage colour (white/rosè), packaging (bottle/can), production method (organic/conventional), brand (two different brands were used, though cannot be disclosed here for privacy reasons) and price (9,10,11,12 euros/bottle). The results of the first stage (focus groups) show that both consumers groups accepted mock wine as a beverage for special occasions. Non-drinkers welcomed it, but Muslims objected the Champaign-like bottle packaging. In the second stage, results show that drinkers and non-drinkers did not differ in blind hedonic scores of organic mock wines. No gender differences were found, though younger participants’ (19-25 years) blind overall liking was significantly higher that of older participants (6.03±0.11 vs. 5.65±0.16; P < 0.05). Interestingly, participants were not able to significantly distinguish between a non-alcoholic sparkling sweet mock-wine and a low-alcohol (7.5%) sparkling sweet wine. Results of choice modelling yielded that beverage colour is not relevant to explain consumer choice. The preferred packaging is the bottle, organic is preferred to a conventional mock wine, while both Brand X and Z are preferred to the ‘No Choice’ option. All mean and spread parameter estimates are higher when blind liking is modelled as heterogeneity around the mean of the price random parameter. Different levels of liking are associated with different price sensitivities and this influences significantly the mean WTP (which increases roughly of 50%) though the spread of the WTP distribution is higher, and the right tail is longer. However, the model that includes blind liking scores is a better representation of consumer (heterogeneous) preferences. From a marketing perspective, the results suggest some innovations with respect to packaging and brand name. The choice experiment actually identified traditional “Champaign” bottles as the most preferred packaging for sparkling mock wines. Although limited in sample size and representativeness, this study brought some new insights on the acceptance of non-alcoholic mock wines. To develop attractive novel drinks, more research needs to be done to establish the appropriate products packaging, product information and desired credence and search attributes.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/282393

Consumer preferences and willingness to pay of organic sparkling mock wines: results from a two-step study.
2nd INTERNATIONAL GRAB-IT WORKSHOP “Organic farming and agroecology as a response to global challenges”
Autore/i: Naspetti, Simona; Alberti, Francesca; Mozzon, Massimo; Zanoli, Raffaele
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Abstract: This study was carried out to explore the role of information on alcohol content, organic labelling and packaging on consumer preferences of non-alcoholic sparkling mock wines. In a two-step study, the consumer’s expectations and overall liking of two novel brands of organic mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment. In the first (qualitative) part of the study, twenty-six consumers were recruited in same proportions among drinkers and non-drinkers. In the second (quantitative) step, two hundred and forty consumers were assigned to two tasting groups of equal size: all were presented at least one brand of organic mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A labelled discrete choice model was fit to investigate consumer preference and WTP. Five attributes were selected to describe the beverages: beverage colour (white/rosè), packaging (bottle/can), production method (organic/conventional), brand (two different brands were used, though cannot be disclosed here for privacy reasons) and price (9,10,11,12 euros/bottle). The results of the first stage (focus groups) show that both consumers groups accepted mock wine as a beverage for special occasions. Non-drinkers welcomed it, but Muslims objected the Champaignlike bottle packaging. In the second stage, results show that drinkers and non-drinkers did not differ in blind hedonic scores of organic mock wines. No gender differences were found, though younger participants’ (19-25 years) blind overall liking was significantly higher that of older participants. Interestingly, participants were not able to significantly distinguish between a non-alcoholic sparkling sweet mock-wine and a low-alcohol (7.5%) sparkling sweet wine. Results of choice modelling yielded that beverage colour is not relevant to explain consumer choice. The preferred packaging is the bottle, organic is preferred to a conventional mock wine, while both Brand X and Z are preferred to the ‘No Choice’ option. All mean and spread parameter estimates are higher when blind liking is modelled as heterogeneity around the mean of the price random parameter. Different levels of liking are associated with different price sensitivities and this influences significantly the mean WTP (which increases roughly of 50%) though the spread of the WTP distribution is higher, and the right tail is longer. However, the model that includes blind liking scores is a better representation of consumer (heterogeneous) preferences.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/282391

Using Q methodology to facilitate the establishment of the 2030 vision for the EU organic sector
ORGANIC AGRICULTURE
Autore/i: Zanoli, Raffaele; Cuoco, Eduardo; Barabanova, Yulia; Mandolesi, Serena; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: A participatory application of Stephenson’s Q methodology known as InQuiry was used to investigate stakeholder perspectives on a desired future for the organic sector in Europe in order to develop a shared vision. A selected group of experts from different organisations and nationalities were asked to provide their viewpoints on what should be the vision for the organic sector in Europe in 2030, sorting 48 statements containing possible future visions about the organic sector. Results indicated two distinct and common positions about the future of EU organic sector, which helped in drafting the IFOAM EU 2030 vision for the organic sector in Europe.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/256343

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, Maurizio; Borsellino, Valeria; Hingley, Martin K.; Mauracher, Christine; Naspetti, Simona; Stanton, John L.; Stranieri, Stefanella
Classificazione: 1 Contributo su Rivista
Abstract: Editoriale del volume 20, Issue 1 di Economia Agro-Alimentare
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/264299

User-Centered Predictive Model for Improving Cultural Heritage Augmented Reality Applications: An HMM-Based Approach for Eye-Tracking Data
JOURNAL OF IMAGING
Autore/i: Pierdicca, Roberto; Paolanti, Marina; Naspetti, Simona; Mandolesi, Serena; Zanoli, Raffaele; Frontoni, Emanuele
Classificazione: 1 Contributo su Rivista
Abstract: Today, museum visits are perceived as an opportunity for individuals to explore and make up their own minds. The increasing technical capabilities of Augmented Reality (AR) technology have raised audience expectations, advancing the use of mobile AR in cultural heritage (CH) settings. Hence, there is the need to define a criteria, based on users’ preference, able to drive developers and insiders toward a more conscious development of AR-based applications. Starting from previous research (performed to define a protocol for understanding the visual behaviour of subjects looking at paintings), this paper introduces a truly predictive model of the museum visitor’s visual behaviour, measured by an eye tracker. A Hidden Markov Model (HMM) approach is presented, able to predict users’ attention in front of a painting. Furthermore, this research compares users’ behaviour between adults and children, expanding the results to different kind of users, thus providing a reliable approach to eye trajectories. Tests have been conducted defining areas of interest (AOI) and observing the most visited ones, attempting the prediction of subsequent transitions between AOIs. The results demonstrate the effectiveness and suitability of our approach, with performance evaluation values that exceed 90%.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/262486

Information Sharing and Acceptance of novel production strategies along the organic dairy supply-chain: an empirical analysis.
Innovative Research for Organic 3.0 Volume 2 Proceedings of the Scientific Track at the Organic World Congress 2017 November 9-11 in Delhi, India
Autore/i: Naspetti, Simona; Mandolesi, Serena; Zanoli, Raffaele; Latvala, Terhi; Nicholas, Phillipa; Padel, Susanne; Van Loo, Ellen J.
Editore: Johann Heinrich von Thunen-Institut,
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/259326

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, Maurizio; Borsellino, Valeria; Hingley, Martin K.; Mauracher, Christine; Naspetti, Simona; Stanton, John L.; Stranieri, Stefanella
Classificazione: 1 Contributo su Rivista
Abstract: Editoriale del volume 19, Issue 2 di Economia Agro-Alimentare
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/265263

Determinants of the Acceptance of Sustainable Production Strategies among Dairy Farmers: Development and Testing of a Modified Technology Acceptance Model
SUSTAINABILITY
Autore/i: Naspetti, S; Mandolesi, S; Buysse, J; Latvala, T; Nichola, P; Padel, S; Van Loo, Ej; Zanoli, R.
Classificazione: 1 Contributo su Rivista
Abstract: An extended version of the Technology Acceptance Model (TAM) was applied by means of Structural Equation Modelling to testing various hypotheses on attitudes and intentions of dairy farmers towards three novel sustainable production strategies, as well as the influence of organic practices and collaborative behaviours, such as information sharing with supply-chain partners. Data on the acceptance of three sustainable production strategies, namely “Agro-forestry”, “Alternative protein source”, and “Prolonged maternal feeding” were collected by a survey of dairy farmers in six European Union (EU) countries (Austria, Belgium, Denmark, Finland, Italy, United Kingdom). We found that perceived usefulness is the key determinant of acceptance, while the intention to adopt a sustainable production strategy may derive from the influence of opinions (and behaviours) of relevant others (e.g., leading dairy farmers, family members, advisors) showing the role of interactions among farmers and other stakeholders in the adoption of innovations. Finally, the perceived usefulness of all of the investigated strategies is higher for organic farmers, while collaborative patterns reduce the impact of subjective norm on usefulness and overall acceptance. Our findings should encourage policy makers to consider the important role of supply chain management practices, including collaboration, to enhance the sustainability of dairy farming systems.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/254315

Editorial
ECONOMIA AGRO-ALIMENTARE
Autore/i: Canavari, Maurizio; Borsellino, Valeria; Hingley, Martin K.; Mauracher, Christine; Naspetti, Simona; Stanton, John L.; Stranieri, Stefanella
Classificazione: 1 Contributo su Rivista
Abstract: Editoriale del volume 19, Issue 3 di Economia Agro-Alimentare
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/265262

Motivation and values of farmers in Lebanon: a comparison between organic and conventional agricultural producers
NEW MEDIT
Autore/i: Naspetti, Simona; Bteich, Marie Reine; Pugliese, Patrizia; Salame, Nadine
Classificazione: 1 Contributo su Rivista
Abstract: In Lebanon, the agricultural sector suffers from both internal and external problems that opposed its development. Relatively high production costs, unregulated use of chemicals and the absence of extension services can be considered the most important in addition to groundwater pollution, high-level migration towards cities, lack of economic policy for internal and external market, and finally the inability of the government to finance the sector. In this context, organic farming might be considered as a possible alternative to the current crisis of the sector, and could be a solution to many of the abovementioned problems. In an attempt to thoroughly understand why Lebanese farmers do not apply the organic methods of production, this paper illustrates the results of a study on farmers’ motivations for adopting either the organic or the conventional farming practices. In order to carry out the research, the means-end approach (Reynolds and Gutman, 1988) has been applied. The analysis methodology traditionally used for consumer analysis has been modified and adapted to investigate the cognitive structures (objective networks) of 35 Lebanese farmers. The results help understand the reasons determining the choice of the type of agriculture to adopt and underlie the diversity of the motivations between organic and conventional farmers.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/235883

Automatic Analysis of Eye-Tracking Data for Augmented Reality Applications: A Prospective Outlook
Augmented Reality, Virtual Reality, and Computer Graphics
Autore/i: Naspetti, Simona; Pierdicca, Roberto; Mandolesi, Serena; Paolanti, Marina; Frontoni, Emanuele; Zanoli, Raffaele
Editore: Springer
Classificazione: 2 Contributo in Volume
Abstract: Eye-tracking technology is becoming easier and cheaper to use, resulting in its increasing application to numerous fields of research. Recent years have seen rapid developments in this area. In light of the foregoing, in the context of Cultural Heritage (CH), the definition of a modern approach to understand how individuals perceive art is challeng- ing. Despite the art perception is highly subjective and variable according to knowledge and experience, more recently, several scientific study and enterprises started to quantify how subjects observe art by the applica- tion of the eye-tracking technology. The aim of this study was to under- stand the visual behaviour of subjects looking at paintings, using eye- tracking technology, in order to define a protocol for optimizing an exist- ing Augmented Reality (AR) application that allows the visualization of digital contents through a display. The stimuli used are three famous paintings preserved at the National Gallery of Marche (Urbino, Marche Region, Italy). We applied eye-tracking to have a deeper understanding of people visual activities in front of these paintings and to analyse how digital contents eventually influence their behaviour. The description of the applied procedure and the preliminary results are presented.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/236186

Using visual Q sorting to determine the impact of photovoltaic applications on the landscape
LAND USE POLICY
Autore/i: Naspetti, Simona; Mandolesi, Serena; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: tIn recent years, some European countries have experienced rapid growth of installation of photovoltaicsystems. These systems can involve relevant, and in some cases quite radical, transformations of the land-scape, especially in rural areas, and long-term impact on land use. In Italy, this installation of photovoltaicsystems has raised concerns over the impact on the landscape and on land use. Visual Q methodologyis particularly suited for the assessment of such perceived impact of photovoltaic systems. A selection(concourse) of landscape images with photovoltaic elements was collected and used during this Q-sortanalysis. The final Q sample included 54 images of various photovoltaic plants in urban and rural set-tings. The P set was composed of 34 participants, including landscape and photovoltaic professionals.This analysis identified three distinctive factors that are representative of the different viewpoints on theintegration of photovoltaic systems within the urban and rural landscapes. We conclude with a discussionof the wider land-use policy implications of this analysis.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/248568

Quality function deployment in the organic animal food sector: application to poultry meat
ITALIAN JOURNAL OF ANIMAL SCIENCE
Autore/i: Naspetti, Simona; Alberti, Francesca; Solfanelli, Francesco
Classificazione: 1 Contributo su Rivista
Abstract: This study presents the results of an Italian investigation into the development of food quality for poultry meat in the organic sector, using the quality function deployment technique. The results show that among the characteristics of poultry, meat consumers assign greater importance to those that are strictly related to animal welfare issues. Price and product appearance (i.e., colour, presence of fat) come in second. To meet these needs, producers can effectively operate along the supply chain by acting on poultry housing type, genotype lines, and stocking density. Information about these issues should then be shared with the consumers (i.e., clear product labelling).
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/227969

Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice
NJAS WAGENINGEN JOURNAL OF LIFE SCIENCES
Autore/i: Zanoli, Raffaele; Naspetti, Simona; Janssen, M.; Hamm, U.
Classificazione: 1 Contributo su Rivista
Abstract: The paper introduces a way to analyse the influence of mediating and moderating variables on willingness to pay in a simple way. Using data on 427 Italian consumers regarding different organic logos, mediation and moderation analysis is applied for the first time in a discrete choice setting. We tested the hypothesis that trust in logo mediates the relationship between the logo and consumer choice for organic labelled food products. Results do not allow rejecting the hypothesis that trust in logo totally mediates the effect of the logo. Therefore, the willingness for organic products could be interpreted as “cost for trust”: the higher the trust the higher the perceived value-for-money. The mediation effect of trust in logo does not vary across points-of-purchase or regions. Our novel approach is susceptible of various applications when analysing choice data and can be extended further.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/226173

Identifying viewpoints on innovation in low-input and organic dairy supply chains: A Q-methodological study
FOOD POLICY
Autore/i: Mandolesi, Serena; Nicholas, Philippa; Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Abstract In a rapidly changing ecological, economic and political environment, environmentally sustainable and energy-efficient farming systems are required (SCAR, 2008). The development and adoption of innovation are critical to improve the competitiveness of organic and low-input dairy systems. Understanding the viewpoints of dairy supply-chain members on acceptable innovation is important to be able to improve organic and low-input dairy supply chains. This study uses Stephenson’s Q methodology to investigate the opinions of organic and low-input dairy supply-chain members in relation to innovation in the dairy sector. A sample of dairy supply-chain members (consumers, farmers, retailers, processors) was recruited from each European country involved in the study (Belgium, Italy, Finland, the United Kingdom). On the one hand, the data show a high degree of consensus across all of the participants within the supply chain, for whom innovations were deemed not to be acceptable in organic (from an ethical and/or regulatory perspective) and low-input dairy systems. On the other hand, the consumer views of acceptable dairy innovations were centred around animal welfare, while the farmers and processors/retailers preferred innovations related to feed quality, feed efficiency, and soil management. This study illustrates the value of Q methodology in eliciting subjectivities about food-policy-related issues.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/226833

Valuing unfamiliar Mediterranean deep-sea ecosystems using visual Q-methodology
MARINE POLICY
Autore/i: Zanoli, Raffaele; Carlesi, Lorenzo; Danovaro, Roberto; Mandolesi, Serena; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: Monetary valuation of non-market environmental goods and services such as marine ecosystems is a difficult task, usually approached by stated preference methods. Valuation results are often unstable since preferences for unfamiliar, often highly abstract and complex environmental goods depend on the level of previous knowledge of the participant stakeholders and the information provided to them. In this paper, Q methodology has been applied to explore subjective perspectives on Mediterranean deep-sea, which is among the least explored environment in the world. The participant sample consisted in eight Ph.D. students, half of which with a Marine Life Sciences degree. They were asked to perform a Q sorting experiment, and rank a Q sample of thirty-six underwater photographs of the marine wildlife, landscapes, and ecosystems in the Mediterranean deep sea. Photographs were sorted by each topic according to a subjective priority relative to: a) a personal overall view; b) their perception of the potential interest for fishermen; and c) as if they were fishermen. The study revealed three distinct discourses on the subjective importance of deep-sea ecosystems in the Mediterranean Sea: “Noah's Ark Fans”, “Ecosystem Functions Supporters” and “Deep Coral Lovers”. Data analysis showed that the main differences between factors could be related to the experience and the cultural background of the participants. This study improved our knowledge about individuals’ perceptions on Mediterranean deep-sea ecosystems and represents a preliminary step for their monetary valuation.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/227887

Organic Consumption as a Change of Mind? Exploring Consumer Narratives Using a Structural Cognitive Approach
JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
Autore/i: Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: An innovative qualitative approach to analyze consumer narratives and biographies was applied to gain insight into consumer decision making and dynamic behavioral patterns in the purchase of organic foods. We adapted Gardner's (2004) change-of-mind framework to organic food consumption. Regular consumers trust organic products because they believe that they are healthier and tastier than the equivalent nonorganic product. This belief is built upon day after day by their experiences and by word of mouth: a growing stock of information supports their food choice and confidence in organic food. Occasional consumers have strong beliefs about the better taste and the higher quality of organic food in general. The choice to (regularly) buy organic food is a matter of largely unnoticed inner development. The results allow us to draw some conclusions relating to the determinants of the future demand for organic food in Italy.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/219913

Innovations in low input and organic dairy supply chains—What is acceptable in Europe?
JOURNAL OF DAIRY SCIENCE
Autore/i: P. K., Nicholas; Mandolesi, Serena; Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: The growth in organic and low-input farming practices is driven by both market demand for high quality, safe food, and European Union policy support, and these types of farming practices are considered in European Union policies for sustainable production, food quality, healthy life, and rural development. However, many constraints to the development of low-input and organic dairy farming supply chains have been identified, including economic, political, and technical constraints. In order for these types of supply chains to develop and provide further benefits to society, innovations are required to improve their sustainability. However, an innovation will only be taken up and result in desirable change if the whole supply chain accepts the innovation. In this paper, Q methodology is used to identify the acceptability of dairy supply chain innovations to low-input and organic supply chain members and consumers in Belgium, Finland, Italy, and the United Kingdom. A strong consensus existed across all respondents on innovations that were deemed as unacceptable. The use of genetically modified and transgenic organisms in the farming system and innovations perceived as conflicting with the naturalness of the production system and products were strongly rejected. Innovations that were strongly liked across all participants in the study were those related to improving animal welfare and improving forage quality to be able to reduce the need for purchased concentrate feeds. Only minor differences existed between countries as to where the priorities lay in terms of innovation acceptability.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/158526

L’accettabilità delle innovazioni nella filiera lattiero casearia: un’analisi tramite la metodologia Q sort (Innovation acceptability in dairy supply chain: a Q methodology analysis)
ECONOMIA AGRO-ALIMENTARE
Autore/i: Naspetti, Simona; Mandolesi, Serena; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: This work illustrates the acceptability of innovations in the Italian dairy supply chain. The research is part of a larger study financed by the EU Commission (EU-FP7 SOLID - "Sustainable Organic and Low-Input Dairying") aimed at optimising the financial, agronomic and nutritional aspects of the organic and low input dairy sector. Several studies demonstrate how the development and the adoption of innovations are critical in improving and increasing the competitiveness of the supply chains (es. Stewart-Knox & Mitchell, 2003). In this work, the Q methodology was applied to investigate the innovation acceptability to organic and low input dairy supply chain members (Consumers, Farmers and Retailers & Processors). The aim was to identify and analyse different and common opinions of the Q participants. The results showed two different perspectives. The first one is a ‘sustainable’ view, shared by the majority of participants to the Q study; the second one is more practical, and mostly adopted by farmers. Some methodological and strategic implications are also presented in detail.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/219713

Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy
RENEWABLE AGRICULTURE AND FOOD SYSTEMS
Autore/i: Zanoli, Raffaele; R., Scarpa; F., Napolitano; E., Piasentier; Naspetti, Simona; V., Bruschi
Classificazione: 1 Contributo su Rivista
Abstract: This paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, which is not yet sold in Italy, is well below current conventional beef prices. Organic beef is attractive to consumers because it is associated with higher animal welfare standards and environment-related issues (food miles and biodiversity preservation). No differences are found in marginal WTP estimates by gender, age, education, being a parent or having a higher level of knowledge about organic production. Ethical/environmental issues (credence cues) appear to be more relevant in explaining variation in WTP for organic beef than ordinary product characteristics (search cues).
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82601

Consumer preference for chicken breast may be more affected by information on organic production than by product sensory properties.
POULTRY SCIENCE
Autore/i: F., Napolitano; C., Castellini; Naspetti, Simona; E., Piasentier; A., Girolami; A., Braghieri
Classificazione: 1 Contributo su Rivista
Abstract: Conventional chicken from a fast-growing strain (CC), organic chicken from a slow-growing strain (OSG), and organic chicken from a fast-growing strain (OFG) were used to assess descriptive sensory differences between organic and conventional breasts, to verify whether differences were perceived by consumers and to evaluate the effect of information about organic production on liking. A conventional quantitative-descriptive analysis was performed by a trained panel of 10 members on breast slices (1 cm thick) grilled at 300°C. A 150-member consumer panel (from southern, central, and northern Italy) rated CC, OSG, and OFG breasts according to 3 types of evaluation: tasting without information (perceived liking), information without tasting (expected liking), and tasting with information (actual liking). Breasts from different sources were clearly discriminated by the trained panel as meat from CC was perceived more tender than OFG (P < 0.05) and OSG (P < 0.001), more fibrous than OFG (P < 0.05) and OSG (P < 0.001), and leaving more residue than OFG (P < 0.05) and OSG (P < 0.001), whereas OSG was assessed as less juicy before swallowing than OFG and CC (P < 0.05) and less fibrous than OFG (P < 0.05). No significant differences were observed by consumers for perceived liking. However, consumer expected liking scores were higher for organic than for conventional products (P < 0.001) and actual liking of organic breasts moved toward the expectancy. In particular, actual liking scores were higher than perceived liking in blind conditions (P < 0.001 and P < 0.01 for OFG and OSG, respectively). We conclude that trained panelists were able to discriminate chicken breasts from different sources, whereas untrained consumers were not. However, consumer liking was markedly affected by the information given on the organic production system, thus providing a tool to differentiate the product in an increasingly competitive market.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/87686

Emotions and Attitude to Food Viral Advertising: An Empirical Study
FOOD STUDIES
Autore/i: Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Five successful viral ad campaigns of different kinds of food and beverages were selected on YouTube. Thirty randomly selected respondents were asked to watch the videos and rate their emotional responses to them, as well as their overall ad liking (emotional quotient). Experiments were video-recorded and then facial micro-expressions were analyzed in order to reveal emotions. The results show: a) that self-reported, cognitively-mediated emotions are substantially different than facerevealed emotions; b) self-reported surprise and happiness appeared the most relevant emotions related to the viral campaigns; and c) ad liking is significantly and positively correlated with both the ‘revealed’ and ‘stated’ happiness and is inversely correlated to disgust. We conclude with the hypothesis that surprise could be untruly reported as a stated emotion, if the respondents ‘feel obliged’ to report such an emotion after being shown video material that they had never seen before.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82600

Organic Meat Production in Europe: Market and Regulation (Chapter 4)
Organic meat production and processing
Autore/i: Naspetti, Simona; Zanoli, Raffaele
Editore: Wiley-Blackwell
Luogo di pubblicazione: Chicago, IL]
Classificazione: 2 Contributo in Volume
Abstract: This chapter provides an overview of the evolution of the European market for organic meat, currently representing 13% of the total European organic market and about 2% of the total meat sales in Western Europe. The main factors affecting this evolution are discussed, and the regulatory framework is described. Future prospects for the development of the organic meat supply and demand are analyzed and implications are discussed.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82602

Quality determinants in the organic cheese supply chain: a Quality Function Deployment approach
NEW MEDIT
Autore/i: Naspetti, Simona; Alberti, Francesca; Solfanelli, Francesco
Classificazione: 1 Contributo su Rivista
Abstract: This report presents the results from an Italian study on the improvement of cheese quality in the organic sector. The Quality Function Deployment technique has been applied. The data show that among the visual characteristics of ‘pecorino’ (sheep milk) cheese, consumers assign the greatest importance to animal welfare, origin, and production process. Price and product appearance (colour and presence of holes in cheese) are of secondary importance. To meet these needs, producers can effectively operate along the supply chain by acting on: sheep feed composition, housing, genotype lines and stocking density (number of sheep per m2). Animal welfare, which is shown to be the most important aspect for the consumer, can be enhanced by means of the housing and stocking density. The less important issues, although not of secondary importance in terms of food safety, are those that affect cheese maturing, production technology, and dairy milk treatment.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/87848

Inferred and Stated Attribute Non-attendance in Food Choice Experiments
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
Autore/i: R., Scarpa; Zanoli, Raffaele; V., Bruschi; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: We review the current literature on attribute non-attendance in stated choice and use data from beef and chicken choice experiments using both inference and the respondents’ own statements. Inference is based on panel data analysis by mixed logit models of choice with both discrete and continuous mixtures of coefficients, and is conditional on the observed pattern of choice. Information from respondent statements on non-attendance is directly embedded in the specification of the indirect utility function. Results show no clear winner between the inferential approaches, but the inference based on constrained latent class panel models better matches the observed data.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/83049

Consumatori e certificazione dei prodotti da agricoltura biologica: un'analisi empirica
ECONOMIA AGRO-ALIMENTARE
Autore/i: Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: According to the new organic (Regulation (ec) No 834/2007, a mandatory eu logo for organic food was introduced as well as new guidelines to label organic products. In the new labelling the indication of origin of the raw materials is compulsory: ‘eu Agriculture’, ‘non-eu Agriculture’ or ‘eu/non-eu Agriculture’. When all agricultural raw materials came from the same country, the terms ‘eu’ and ‘non-eu’ can be replaced or supplemented by the name of that country. The name of the Organic certifier can be also signalled to final consumers by the product labelling. In some eu countries (Denmark and Germany) the product label based on a third-party certification, private or public, make them trust the underlying certification scheme. Although consumers often lack knowledge on organic certification and organic farming practices in general, several studies highlight that scepticism and uncertainty towards organic logos and certification prevent consumers from buying more organic food. The present study analyses how consumers perceive some of the most important aspect of the new labelling regulation (the origin of raw materials and the organic certifier for organic food). Few studies exist on consumer views on organic labelling for organic food and willingness to pay for trust in the organic food quality (Burrell et al., 2006). The recommendations drawn from our findings can help stakeholders in the Italian organic sector. 415 consumers in three Italian locations (Ancona, Milano, Bari) participated to a survey in March 2010. The results show that the organic consumers prefer organic products from Europe and trust products certified by Italian (more than from foreign countries) and public certification bodies (more than private). These findings suggest the need for transparency of the complexity of the organic certification and accreditation system, unknown to most of the consumers. There is a need to make them clear what the new label characteristics stand for and remove consumer concerns of the standards and the trustworthiness of the inspection system.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82847

Alleanze tra Agricoltori e Consumatori – Come comunicare con successo il valore degli alimenti biologici ai consumatori Manuale pratico
[Farmer Consumer Partnerships - How to successfully communicate the values of organic food
Autore/i: Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele
Editore: Università Politecnica delle Marche/Errebi Grafiche Ripesi, Italy.
Classificazione: 2 Contributo in Volume
Abstract: Il risultato principale della nostra ricerca ha confermato che la comunicazione degli attributi etici addizionali offre a molte aziende biologiche una reale opportunità di differenziazione dei propri prodotti nel più vasto mercato biologico. Molti consumatori e produttori sono d’accordo sul fatto che la produzione biologica in conformità al regolamento UE sull’agricoltura biologica (834/2007) non rappresenta la ‘fase finale’ in riferimento a una produzione alimentare sostenibile ed etica. Un numero crescente di consumatori acquista prodotti che siano realizzati secondo standard ‘etici’ non attualmente ricompresi nelle norme previste dal regolamento UE sull’agricoltura biologica o che – in ogni caso – vanno al di là degli standard minimi ivi previsti. Servendoci di strumenti informatici, abbiamo testato 14 argomenti etici addizionali su circa 1.200 consumatori di cinque paesi Europei: gli attributi etici risultati i più importanti sono stati la ‘produzione regionale/locale’, il ‘benessere animale’, e il ‘prezzo equo per gli agricoltori’, mentre sono risultati meno rilevanti le questioni riguardanti l’’agricoltura sociale’, la ‘tutela della biodiversità’, la ‘considerazione degli aspetti culturali nella produzione’ e gli ‘aspetti sociali della produzione’ (come le condizioni di lavoro).
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/162702

COMMUNICATING ETHICAL ARGUMENTS TO ORGANIC CONSUMERS: A STUDY ACROSS FIVE EUROPEAN COUNTRIES
INTERNATIONAL JOURNAL ON FOOD SYSTEM DYNAMICS
Autore/i: Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/64471

Organic Supply Chain Collaboration: A Case Study in Eight EU Countries
JOURNAL OF FOOD PRODUCTS MARKETING
Autore/i: Naspetti, Simona; N., Lampkin; P., Nicolas; M., Stolze; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/66260

Zootecnia biologica e qualità agroalimentare
ECONOMIA AGRO-ALIMENTARE
Autore/i: Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: Quality in animal food products, given its complexity, it is often measured by multi-dimensional constructs. Consumers expectations mainly refer to extrinsic attribute, and often a mismatch is observed between intrinsic and extrinsic characteristics, the former being mostly the target of producers. This paper reviews the determinants of quality as viewed by different authors. Both the demand and the supply side of animal food product quality are considered. The pros and cons of current methodologies used in quality assessment of animal food products are presented, with special attention to organic products. Finally, a new holistic approach to evaluate and measure food quality is proposed, together with suggestions for future research.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82845

Effect of information about organic production on beef liking and consumer willingness to pay
FOOD QUALITY AND PREFERENCE
Autore/i: Napolitano, F; Braghieri, A; Piasentier, E; Favotto, S; Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: The present study was aimed to assess the effect of information about organic production on beef liking and consumer willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CB no difference was observed. Consumers completely assimilated their liking for OB in the direction of expectations. Consumers showed a willingness to pay for OB higher than the suggested price (P < 0.001), the latter corresponding to the local commercial value for organic beef. We conclude that the information about organic farming can be a major determinant of beef liking, thus providing a potential tool for meat differentiation to traditional farms
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30322

Cheese liking and consumer willingness to pay as affected by information about organic production
THE JOURNAL OF DAIRY RESEARCH
Autore/i: Napolitano, F; Braghieri, A; Piasentier, E; Favotto, S; Naspetti, Simona; Zanoli, Raffaele
Classificazione: 1 Contributo su Rivista
Abstract: The present study aimed to assess the effect of information about organic production on Pecorino cheese liking and consumer willingness to pay. Mean scores of perceived liking were similar for organic cheese (OC) and conventional cheese (CC). Expected liking scores were higher for OC than for CC (P<0.001). For OC the expected liking was significantly higher (P<0.001) than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CC the expected liking was significantly lower (P<0.001) than the perceived liking expressed in blind conditions (positive disconfirmation). Consumers assimilated their liking for OC in the direction of expectations, as the difference actual vs. perceived liking was significant (P<0.001). However the assimilation was not complete, as also the difference actual liking vs. expected liking was significant (P<0.001). Consumers showed a willingness to pay OC (mean±SE=4.20±0.13 e/100 g) higher than the local retail price for conventional (1.90 e/100 g) and even organic cheese (3.00 e/100 g). We conclude that the information about organic farming can be a major determinant of cheese liking and consumer willingness to pay, thus providing a potential tool for product differentiation, particularly for small scale and traditional farms.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30323

Quanto vale il marchio bio? Un'indagine edonimetrica
Agricoltura Biologica: sistemi produttivi e modelli di commercializzazione e di consumo, Atti del IV Workshop del Gruppo di Ricerca in Agricoltura Biologica - Italia (GRAB-IT)
Autore/i: Naspetti, Simona; Hamm, U; Janssen, M; Zanoli, Raffaele
Editore: Università degli Studi di Palermo, DESA
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42831

Testing of communication tools on ethical values with focus groups
“Ethical futures: bioscience and food horizons” (proceedings of the EurSafe 2009 conference, Nottingham (UK)
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Wageningen Academic Publishers
Luogo di pubblicazione: Wageningen
Classificazione: 2 Contributo in Volume
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42829

Organic Food Quality & Safety Perception Throughout Europe
JOURNAL OF FOOD PRODUCTS MARKETING
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Binghamton, NY: The Haworth Press Incorporated Binghamton, NY : Food Products Press, c1992-
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30312

Nessi cognitivi ed emotivi nelle decisioni di consumo: il caso dei prodotti biologici
Agricolture e mercati in transizione
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Angeli
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42376

Evaluating trust in organic quality marks: a network approach using laddering data
proceedings of 2nd ISOFAR Conference Cultivating the future based on Science
Autore/i: Gambelli, Danilo; Naspetti, Simona
Editore: ISOFAR
Luogo di pubblicazione: MODENA
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/45906

Understanding the Organic Consumer through Narratives: an International Comparison
"Cultivating the future based on science"
Autore/i: Midmore, P; Ayres, N; Lund, T. B.; Naspetti, Simona; ODOHERTY JENSEN, K; Zanoli, Raffaele
Editore: International Society of Organic Agriculture Research (ISOFAR), DE-Bonn; Institute of Organic Agriculture (IOL), DE-Bonn; Research Institute of Organic Agriculture (FiBL), CH-Frick, Danish Research Centre for Organic Food and Farming (DARCOF), DK-8830 Tjele
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42828

Collaborative relatiosnhips in the organic wheat supply chain: a case study on three EU countries
“Cultivating the future based on science”
Autore/i: Zanoli, Raffaele; Naspetti, Simona; Bteich, M. R.; Paladini, M. E.
Editore: International Society of Organic Agriculture Research (ISOFAR), DE-Bonn; Institute of Organic Agriculture (IOL), DE-Bonn; Research Institute of Organic Agriculture (FiBL), CH-Frick, Danish Research Centre for Organic Food and Farming (DARCOF), DK-8830 Tjele
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42379

Consumer perception of local and organic products: substitution or complementary goods?
THE INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL SCIENCES
Autore/i: Naspetti, Simona; Antonella, Bodini
Classificazione: 1 Contributo su Rivista
Abstract: Many consumers are interested in local products because of the perceived benefits of freshness, stronger taste and higher quality. To consumers the origin attribute represents a strong purchasing criterion. With respect to organic produce, local food products may be perceived either as substitutes or as complementary. A qualitative approach to data collection (focus groups) and to data processing (content analysis) has been used to analyse Italian consumers’ perception with respect to local and organic food products. In the framework of the EU project QLIF (FP6-506358) a discussion guide to focus group interview was used in order to identify important purchase criteria, the willingness to pay, as well as the role of organic food products in purchasing criteria. Two animal – yogurt and eggs – and two non animal products – bread and tomatoes – were taken into account. Focus groups interviews indicate that Italian consumers place much importance on the local origin of food products, especially if fresh consumed. The origin with its implication of seasonality, territoriality and localness are among the major motivating and trust factors, however not always linked to organic food products. The lack of availability of local and organic food products together with retailing issues are taken into consideration. Differentiation throughout animal and non-animal products and between processed food products and commodities is analysed. Organic seems to suffer in global markets, localness may suggest a solution. The research provides insights on substitution and complementary marketing strategies.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82599

Strategies to improve quality and safety and reduce costs along the food supply chain
Improving Sustainability in Organic and Low Input Food Production Systems
Autore/i: Stolze, M; Bahrdt, K. BTEICH M. R.; Lampkin, N; Naspetti, Simona; Nicholas, P; Paladini, M. E.; Zanoli, Raffaele
Editore: Research Institute of Organic Agriculture FiBL, CH-Frick.
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42378

Motivazioni e valori degli agricoltori in Libano: un confronto tra produttori biologici e convenzionali
Biodiversità e tipicità. Paradigmi economici e strategie competitive
Autore/i: Bteich, Mr; Naspetti, Simona; Pugliese, P.
Editore: Editore Franco Angeli
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82873

The Organic Market
Organic Farming. An International history
Autore/i: Aschemann, J.; Hamm, U.; Naspetti, Simona; Zanoli, Raffaele
Editore: CABI
Luogo di pubblicazione: Wallingford
Classificazione: 2 Contributo in Volume
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/58521

L’analisi mezzi-fini: un’applicazione allo studio del comportamento del consumatore dei prodotti biologici
RIVISTA DI ECONOMIA AGRARIA
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: L'indagine di cui il presente studio si occupa, mira a spiegare il processo decisionale d'acquisto nei riguardi del prodotto biologico e ad approfondire il legame esistente tra consumatore e prodotto, applicando la teoria della catena mezzi-fini e la tecnica di laddering. In particolare, poiché il comportamento del consumatore sembra spesso non spiegabile attraverso la teoria economica tradizionale, l'indagine approfondisce la conoscenza del modo in cui i consumatori attribuiscono al prodotto un significato, una rilevanza personale, che ne motivi l'acquisto. Nell'indagine vengono individuate le strutture cognitive di 60 consumatori. Con particolare riferimento al loro diverso livello di conoscenza e d'esperienza, sono raccolte informazioni sugli obiettivi, gli scopi e le intenzioni di consumo, relativamente al consumo e all'uso dei prodotti da agricoltura biologica. I risultati dello studio delineano alcuni interessanti punti di forza e di debolezza del prodotto biologico.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30559

Il ruolo dei contrassegni di qualità nella costruzione della fiducia del consumatore: il caso dei prodotti biologici
Diritto all'alimentazione agricoltura e sviluppo. Atti del XLI Convegno di Studi, Roma 18-20 settembre 2004
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Angeli
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42371

Consumers’ knowledge of organic quality marks
Researching Sustainable Systems. Proceedings of the First Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), Held in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the National Association for Sustainable Agriculture, Australia (NASAA), 21 – 23 September 2005, Adelaide Convention Centre, Adelaide, South Australia
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Research Institute of Organic Agriculture FiBL, CH-Frick, and International Society of Organic Agriculture Research (ISOFAR), c/o Institute of Organic Agriculture (IOL), DE-University of Bonn.
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42374

Where do consumer prefer to purchase organic products?
The European Consumer and Organic Food
Autore/i: Bahr, M; Laberenz, H; Naspetti, Simona; Zanoli, Z.
Classificazione: 2 Contributo in Volume
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/82854

I metodi qualitativi nello studio del consumatore agro-alimentare: una nota metodologica
Marketing Agroalimentare. Specificità e temi di analisi
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Angeli
Luogo di pubblicazione: MILANO
Classificazione: 2 Contributo in Volume
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/39173

Do Consumers Care About Where They buy Organic Products? A Means-End Study with Evidence from Italian Data
Marketing Trends for Organic Food in the 21stCentury
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: World Scientific
Classificazione: 2 Contributo in Volume
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/40050

Le preferenze del consumatore bio: i risultati di un’indagine qualitativa
AZ BIO
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: Pubblicata da: Gruppo Calderini Edagricole, Il sole 24 ore Edagricole Bologna
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/31180

Il posizionamento dei prodotti tipici e biologici di origine italiana: un’analisi su 5 Paesi
RIVISTA DI ECONOMIA AGRARIA
Autore/i: Zanoli, Raffaele; Gambelli, Danilo; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/53458

Sviluppo e testing di messaggi pubblicitari per l’agricoltura biologica: il modello Meccas in pratica
L'Agricoltura Biologica fuori dalla nicchia: Le nuove sfide
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/42372

Salutista, Egocentrico, Edonista, Poco Ambientalista
AZ BIO
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30309

Consumer motivations in the purchase of organic food: a means-end approach
BRITISH FOOD JOURNAL
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. Uses the means-end chain model to link attributes of products to the needs of consumers. In order to provide insights into consumer motivation in purchasing organic products, 60 respondents were interviewed using “hard” laddering approach to the measurement of means-end chains. The results (ladders) of these semi-qualitative interviews are coded, aggregated and presented in a set of hierarchical structured value maps. Even if organic products are perceived as difficult to find and expensive, most consumers judge them positively. All consumers associate organic products with health at different levels of abstraction and want good, tasty and nourishing products, because pleasure and wellbeing are their most important values. Results show that differences exist between groups of consumers with respect to their frequency of use (experience) of organic products and level of information (expertise). Reports and discusses results on consumer cognitive structures at different level of experience.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/31179

Adoption of organic farming practices: a theoretical and empirical analysis
ECONOMIA AGRO-ALIMENTARE
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 1 Contributo su Rivista
Abstract: In this paper a theoretical model to analyse and explain the adoption of organic farming techniques at a regional level is presented. Farmers goals and goals structures are used in a means-end analysis of the producer’s behaviour, leading to a representation of the farmer’s decision making process which is more general than the simple neoclassical model of the firm. The relationships among farmer’s motivations and institutional factors acting as incentives and barriers are explicitly taken into account in the analysis, which embeds historical factors as part of the explanation of the process of adoption. As a result, organic farming can be viewed as an institutional adaptation to the absence of certain public goods markets, such as those of clean water, healthy soil, hazard-free food, etc. Organic farming clearly perform a role in internalising the externalities in agricultural production; in this sense it serves as an incentive device. At the same time it also operates as a self-selection device, to identify the characteristics of different individuals. Individuals who believe that they can play a positive role in protecting the environment or, more in general, in shaping the society by their own work, will be more willing to convert to organic farming. An empirical application of the model is used to analyse the adoption process in a paradigmatic Italian region.
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/30314

Consumer motivations in the purchase of organic food: a means-end approach
EAAE Seminar “Organic Food Marketing Trends”
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Classificazione: 4 Contributo in Atti di Convegno (Proceeding)
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/43471

La domanda nazionale di agriturismo: risultati di un’indagine empirica
GENIO RURALE- ESTIMO E TERRITORIO
Autore/i: Zanoli, Raffaele; Naspetti, Simona
Editore: -Calderini Edagricole; -Il sole 24 ore Edagricole luogo: -Bologna
Classificazione: 1 Contributo su Rivista
Scheda della pubblicazione: https://iris.univpm.it/handle/11566/31178